OBJECTIVE 1: Extend product lifecycle with Millenials because Babyboomers all retired.

OBJECTIVE 2: Toyota Alive Flagship showroom should represent the new Toyota DNA.

OBJECTIVE 3: Create a Signature for Toyota only that plays with the Brand Facets


The Creation of Toyota Red Tea consists of 3 prototyping rounds. We gradually narrow the Signature Aroma to align with their new Marketing Objectives. Understanding that this subliminal marketing will be for the long term allows Vibeslab to truly dig deep into the Japanese Culture and Ingredients also

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