Objective 1: Create a smell that will represent our audience and our brand. Since Mens Grooming is the keyword, we emphasized on being fresh and charming.

Objective 2: The fragrance must be able to used in other products like lotion and hair products too.


Working next to the one and only ‘Way Thaitanium’. The branding objective was clarified very early on which was very clear on the direction. This project emphasised on Fresh Mens Grooming products that can be an extension to NeversayCutz brand. The smell we developed was narrowed down and selected by K. Way himself – a sporty confident charming smell that represents NeversayCutz.

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