Objective 1: Create a smell that will be consistent with the interior design of the shop. 
Objective 2: Trigger brand recalls for Owndays throughout their 31 Branches across Thailand. 


Owndays is one of the fastest growing Eyewear company in the world. And has now expanded over 31 Branches in Thailand within less than 5 years. The branding objective is to create a smell that complements the interior design and the DNA of the brand.

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