Objective 1: Creates signature that resonates the Brand DNA
Objective 2: Bring AP Product to life by matching and compliment their design.
Objective 3: Create a real home comfort Vibes to project in consumer’s or Investor’s mind. 


The Creation of Toyota Red Tea consists of 3 prototyping rounds. We gradually narrow the Signature Aroma to align with their new Marketing Objectives. Understanding that this subliminal marketing will be for the long term allows VIBESLAB to truly dig deep into the Japanese Culture and Ingredients also

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