What is Scent Branding? – Scent branding is the practice of using a pleasant aroma to enhance a company’s brand image, improve customer experience, and increase sales. Scent marketing can also increase customer foot traffic and influence how long customers spend in a store. This type of subtle marketing allows companies to connect with their customers on an emotional level. It’s used across industries including retailers, restaurants, hotel operators, airlines, and many more.

Scent branding is much more than simply wafting the smell of a product from a storefront. There’s a lot that goes into creating an effective scent marketing campaign, from deciding what types of smells to use to choosing where and how to disperse them. For example, many foods, beauty products, and household cleaner companies print scents onto their packaging labels to encourage sales — and it works successfully.

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