Types of Scent Marketing – Smells trigger sales: The smell that can play an immediate impact on sales such as coffee, bakery, or increase clarity when shopping in retails. Food & Beverages are a straightforward example since smells can be translated into taste imagery and induce appetite. Shopping on the other hand requires some Aromachology element to it. It is true that peppermint, vanilla, and fruity smells can increase your chances of spending as it makes you feel comfortable and ultimately feel comfortable to make purchase decisions – but this will only apply to lower involvement products.
Ambient Smells: This smell is often relevant to the type of business that is using it. It’s more subtle than an aroma billboard smell and often more generic. For example, spas usually utilize fresh, cool scents in their ambiance to set the mood for their offering.
Odor Elimination: This deodorant smells used to cover up a bad smell or fill a void. Public bathrooms in malls or large shopping centers often use ambient smells. These smells are usually high performing to masks odors.
Signature smells: Many retail establishments or designer storefronts will use a signature scent at all of their locations for purpose of scent marketing. Sometimes it’s a perfume the brand sells or a celebrity scent that evokes a certain feeling. In this case, the same scent is always used and will trigger the memory if whiffed elsewhere. Abercrombie and Fitch, with their heavily cologne scented storefronts, is a great example of a company using a signature smell.
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