Scent Sells, The art of scent marketing – Have you ever walked through the department stores and noticed the delicious smells of the baked bakery? More often than not, you’ll find the scent is coming from a bakery shop located on the ground floor. This isn’t a coincidence; it’s an intentionally crafted scent marketing campaign designed to attract customers and encourage sales inside the malls.
The bakery bakes fresh loaf every 30 minutes to ensure the smell never leaves the air. They house their ovens at the front of the store where scents can travel to the noses of customers more easily. If they notice the scent isn’t strong enough, they warm the sheets of cinnamon and brown sugar in the oven to spice up the scent.
This is just one of many scent marketing techniques used by companies across the globe to enforce a brand image, improve public perception of product quality, and drive sales. In fact, it’s probably used by your favorite fragrance brand. In this article, we’ll go over what scent marketing is, what brands are using it, the benefits of the technique, and how you can incorporate it into your marketing campaigns.
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