YOUR BRAND, EXTENDED BEYOND THE VISUAL.

A strategic system for translating identity into scent, sound, atmosphere and lasting memory.
brand ci extension

CI extension / module

BRAND INSIGHT

We decode what makes your brand unmistakably yours.

We define the strategic foundation behind the sensory experience — from brand values and archetype to personality and artistic direction.

Includes

Values · Archetype · Artist Focus · Brand Personality

SELECTED WORK

01

 

AMBARA

Anantara Siam

Ambara transforms Anantara’s Thai heritage into a globally relevant signature scent — then extends the experience into merchandise guests can take home.

Rooted in culture. Designed for the world.

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02

 

GRAND CEDAR

Centara GRAND

Centara Grand needed one signature scent that could connect its hotels across Asia and beyond.

Grand Cedar was created to feel premium, calm, and consistent — a scent guests could recognize anywhere.

One scent. One brand. Anywhere you check in.

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