Mela – Diffusing the right aroma can reinforce your brand identity, create the perfect ambiance for your clients, employees, and guests, and differentiate your business from your competitors.
The smell is the most lasting and emotional of all the senses. By using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience.
As a result, scent can attract new customers, increase sales, heighten value perception, and expand brand recognition and customer satisfaction.
Therefore, the right ambient scenting solution can enhance the in-store experience, creating a comfortable and positive environment that can prompt consumers to spend more time in retail environments and increase consumer spending.