UPPERHOUSE RESIDENCE

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BRAND OBJECTIVE

THE CORPORATE IDENTITY WAS ALREADY CLEARLY DEFINED BY UPPER HOUSE HONG KONG.
OUR INSTRUCTION WAS TO STRICTLY FOLLOW THEIR BRAND BOOK, ENSURING FULL ALIGNMENT ACROSS BOTH SCENT AND PRODUCT DESIGN.

BRAND'S SYSTEM

THE DIRECTION REQUIRED A FRESH HESPERIDE, FLORAL-CITRUS GREEN COLOGNE PROFILE THAT REFLECTS UPPER HOUSE’S UNDERSTATED LUXURY. EVERY DETAIL—FROM SCENT COMPOSITION TO PACKAGING MATERIALS AND PAPER SPECIFICATIONS—HAD TO ADHERE PRECISELY TO THE BRAND GUIDELINES. THIS MADE THE SOURCING PROCESS HIGHLY METICULOUS AND DETAIL-DRIVEN. THIS IS BRANDING EXECUTED TO PERFECTION.

THE AFTER EFFECT

THE FINAL SCENT AND PRODUCT DESIGN WERE FULLY APPROVED BY UPPER HOUSE HONG KONG, AS THEY PRECISELY REFLECTED THE INTENDED BRAND IDENTITY. THE RESULT IS A SEAMLESS EXTENSION OF THEIR CI—REFINED, CONSISTENT, AND PERFECTLY ATTUNED TO THEIR UPSCALE AUDIENCE.