FROM THE BRAND

ABOUT VIBES LAB

AT VIBES LAB, WE BELIEVE THE MOST POWERFUL PART OF A BRAND IS OFTEN INVISIBLE. SCENT HAS THE ABILITY TO TRIGGER MEMORIES, SHAPE EMOTIONS, AND INFLUENCE HOW PEOPLE EXPERIENCE A SPACE. THROUGH A BLEND OF FRAGRANCE, STRATEGY, AND SENSORY DESIGN, WE CREATE SIGNATURE SCENT EXPERIENCES THAT GO BEYOND DECOR AND VISUAL IDENTITY. EVERY SCENT IS DESIGNED TO EVOKE FEELING, BUILD RECOGNITION, AND MAKE BRANDS IMPOSSIBLE TO FORGET.

BOARD OF CREATIVE

The People Shaping the Future Direction of VIBES LAB

PAT PILUNTHANAKUL

Founder of VIBES LAB, whose background spans scent branding, perfumery, and sensory branding. His approach views scent not simply as a product, but as part of a brand’s emotional identity and spatial experience.

DENNIS KARLSSON

Founder of MAEWKHOO, a multidisciplinary design studio known for its work across fashion, furniture, art, concept development, and creative direction within the contemporary creative scene.

CHAVIN NANTATERM

Founder of BLACK AMBER, whose background combines architecture, hospitality experience, and service design — particularly within lifestyle businesses and experiential spaces.

PAI CHINKAMTHORNWONG

Owner of CHIN’S GALLERY, who contributes perspectives in contemporary art, art curation, and cultural programming through his experience working with artists and contemporary art projects both locally and internationally.