SINDHORN KEMPINSKI

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BRAND OBJECTIVE

KEMPINSKI IS SWISS PRECISION — STRUCTURED, FORMAL, FIVE-STAR BY THE BOOK. BUT THIS HOTEL LIVES IN BANGKOK. AND BANGKOK HAS SOUL. THE TENSION WAS THE BRIEF: HOW DO YOU HONOR A 125-YEAR-OLD EUROPEAN INSTITUTION WITHOUT ERASING THE WARMTH OF THE PLACE IT'S STANDING IN? THE ANSWER WASN'T COMPROMISE. IT WAS TRANSLATION. WE NEEDED A SCENT THAT COULD HOLD BOTH TRUTHS SIMULTANEOUSLY — EUROPEAN ARCHITECTURE AND SOUTHEAST ASIAN SPIRIT — WITHOUT EITHER ONE APOLOGIZING FOR THE OTHER.

BRAND'S SYSTEM

WE BUILT GALLERIA ON A FRENCH COMPOSITIONAL STRUCTURE — CLEAN, ELEGANT, ARCHITECTURAL — THEN WIRED IT WITH ASIAN BOTANICALS THAT CARRY THE MEMORY OF THE REGION. NOT AS DECORATION. AS FOUNDATION. THE SAME WAY A BUILDING'S FORM ORIGINATES FROM ITS GARDEN — WHICH IS LITERALLY HOW SINDTHORN WAS DESIGNED — THE SCENT ORIGINATES FROM ITS ENVIRONMENT. EUROPEAN FRAME, ASIAN SOUL. IT'S THE MOST COMPLIMENTED SCENT IN OUR PORTFOLIO BECAUSE THAT TENSION, WHEN RESOLVED CORRECTLY, DOESN'T READ AS CONFLICT. IT READS AS HARMONY.

THE AFTER EFFECT

GALLERIA BECAME ONE OF VIBES LAB'S MOST RECOGNIZED SCENTS — CONSISTENTLY PRAISED BY GUESTS AND THE HOTEL TEAM ALIKE. IT PROVED A THESIS WE HOLD DEEPLY: THAT THE MOST SOPHISTICATED SCENTS ARE THE ONES THAT TELL TWO STORIES AT ONCE, FLUENTLY. SINDTHORN KEMPINSKI SMELLS LIKE WHAT IT IS — A WORLD-CLASS HOTEL THAT CHOSE TO BELONG TO ITS CITY.