PORSCHE AAS

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BRAND OBJECTIVE

PORSCHE DOESN'T JUST SELL CARS. IT SELLS A FEELING — AND THAT FEELING IS VERY SPECIFIC: THE ELECTRICITY OF PERFORMANCE MEETING THE REFINEMENT OF OWNERSHIP. PORSCHE AAS OPERATES MULTIPLE SHOWROOMS ACROSS THAILAND, SERVING A CLIENTELE THAT IS BRAND-LOYAL, NICHE, AND DEEPLY ATTUNED TO QUALITY SIGNALS. THE OBJECTIVE WAS TO MAKE THAT FEELING AMBIENT — PRESENT AT ENTRY, CONSISTENT ACROSS LOCATIONS, IMPOSSIBLE TO IGNORE.

BRAND'S SYSTEM

WE DESIGNED A SIGNATURE THAT SPEAKS THE PORSCHE LANGUAGE IN OLFACTIVE TERMS: AN OPENING THAT EXCITES, A DRY-DOWN THAT GROUNDS. PERFORMANCE TRANSLATED INTO ATMOSPHERE. THE SCENT SUBSCRIPTION MODEL MEANS EVERY SHOWROOM, AT EVERY VISIT, DELIVERS THE SAME EXPERIENCE — NO VARIATION, NO DEGRADATION. IT FUNCTIONS LIKE A BRAND STANDARD, DIFFUSED THROUGH THE AIR.

THE AFTER EFFECT

GUESTS NOTICE. THEY COMMENT. PORSCHE AAS REFERENCES IT AS A POINT OF PRIDE IN THEIR CUSTOMER EXPERIENCE NARRATIVE. IN A BRAND WHERE EVERY DETAIL IS ENGINEERED TO SPEC, THE SCENT BECAME ANOTHER SPEC — ONE THAT GUESTS CARRY OUT THE DOOR WITH THEM, LONG AFTER THE VISIT ENDS.