PORSCHE DESIGN TOWER

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BRAND OBJECTIVE

"THE OBJECTIVE OF THIS SCENT IS TO EXTEND THAT INNOVATION INTO THE INVISIBLE REALM.
IF THE BUILDING ELEVATES THE CAR INTO THE HOME, _X0003_THE FRAGRANCE ELEVATES THE 911 INTO THE AIR ITSELF. BUILT AROUND ALCANTARA LEATHER, IT SOFTENS PERFORMANCE INTO TACTILITY—TRANSLATING MECHANICAL PRECISION INTO ATMOSPHERE. THE RESULT IS AN OLFACTORY ARCHITECTURE: ENGINEERED, IMMERSIVE, AND SEAMLESSLY INTEGRATED INTO THE RITUAL OF LIVING. IT’S ARCHITECTURE ENGINEERED LIKE A MACHINE, WHERE LIVING AND DRIVING BECOME ONE CONTINUOUS EXPERIENCE, CONCEIVED BY PORSCHE DESIGN.

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BRAND'S SYSTEM

INSPIRED BY PORSCHE’S MATERIAL DNA, ALCANTARA TRANSLATES LEATHER, CARBON FIBER, AND ENGINEERED SURFACES INTO SCENT. DIFFUSED THROUGH THE AHU SYSTEM, THE FRAGRANCE BECOMES INVISIBLE ARCHITECTURE—MOVING THROUGH SPACE LIKE AIRFLOW THROUGH AN ENGINE. DESIGN, BUT BREATHABLE.

THE AFTER EFFECT

CREATED TO EXTEND INNOVATION INTO THE INVISIBLE REALM, ALCANTARA TRANSFORMS PERFORMANCE INTO ATMOSPHERE. IF ARCHITECTURE ELEVATES THE CAR INTO THE HOME, THIS SCENT ELEVATES THE 911 INTO THE AIR ITSELF. OPENNING WITH PINEAPPLE, GROUNDED IN ALCANTARA LEATHER AND STRUCTURED WITH SANDALWOOD. IT TRANSLATES MECHANICAL PRECISION INTO TACTILE ELEGANCE. INSPIRED BY PORSCHE'S MATERIAL DNA - LEATHER, CARBON FIBER, ENGINEERED SURFACES - IT IS DIFFUSED THROUGH THE AHU SYSTEM AS INVISIBLE ARCHITECTURE, MOVING THROUGH SPACE LIKE AIRFLOW THROUGH AN ENGINE. ENGINEERED, IMMERSIVE, SEAMLESS, DESIGN , BUT BREATHABLE - WHERE LIVING AND DRIVING BECOME ONE CONTINUOUS EXPERIENCE