OWNDAYS’ SELLING POINT IS DELIVERING GLASSES IN 20 MINUTES, BUT THE REAL OPPORTUNITY IS WHAT STAYS AFTER THOSE 20 MINUTES. THE OBJECTIVE IS TO EMBED SCENT INTO THE CUSTOMER JOURNEY—SO EVERY VISIT FEELS CONSISTENT, EVERY BRANCH SPEAKS THE SAME LANGUAGE, AND EVERY INTERACTION LEAVES A TRACE. NOT JUST SEEN. REMEMBERED.
BRAND'S SYSTEM
THE ANCHOR WAS THE GRAND STAIRCASE MURAL AT ANANTARA SIAM BANGKOK — A 100-SQUARE-METRE MASTERPIECE BY THAI NATIONAL ARTIST AJARN PAIBOON SUWANNAKUDT, DEPICTING MUENG VIMAAN, A CELESTIAL REALM FROM THAI COSMOLOGY. WE DIDN'T INTERPRET THE PAINTING. WE TRANSLATED ITS KEY FEATURES INTO SCENT. THE FEELING OF STANDING BEFORE THAT SCALE OF BEAUTY — MYTHIC, REFINED, TIMELESS — BECAME THE OLFACTIVE BRIEF. AMBARA WAS ENGINEERED TO SATISFY THE NOSE OF A GUEST IN BANGKOK THE SAME WAY IT SATISFIES ONE IN DUBAI OR THE AMALFI COAST. CULTURALLY ROOTED. UNIVERSALLY LEGIBLE.
THE AFTER EFFECT
ANANTARA NOW CARRIES A SCENT AND A PRODUCT RANGE THAT BELONG AT THE SAME TABLE AS THE GREAT HOTEL BRANDS OF THE WORLD. AMBARA ELEVATED THE SENSORY IDENTITY. THE MERCHANDISES ELEVATED THE BRAND'S PHYSICAL PRESENCE — GIVING GUESTS SOMETHING TO TAKE HOME THAT COMMUNICATES, WITHOUT A SINGLE WORD, THAT THIS IS A BRAND THAT SWEATS EVERY DETAIL. THAT IS WHAT INTERNATIONAL LEVEL LOOKS LIKE. NOT THE LOBBY. NOT THE THREAD COUNT. THE THING YOU CARRY OUT THE DOOR, UNWRAP AT HOME, AND PLACE ON YOUR SHELF — AND EVERY TIME YOU SMELL IT, YOU'RE BACK IN ANANTARA. THAT'S THE FINAL TOUCH. THAT'S WHERE THE BRAND LIVES PERMANENTLY.
MOSS GARDEN
BRAND EXPERIENCE
BRAND CONSISTENCY
Scent Feature
For those who admire Owndays’ philosophy of clarity and understated design, Moss Garden offers a similar emotion in olfactory form.
