MAISON MYSTIQUE

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BRAND OBJECTIVE

WE REACHED FOR HOTEL COSTES — A REFERENCE POINT IN DARK, SOPHISTICATED PARISIAN ELEGANCE. THE SCENT PROFILE OPERATES AT THE INTERSECTION OF FLORAL AND SHADOW: RICH, SMOKY, WITH AN ANIMALIC DEPTH THAT READS MORE LIKE A MOOD THAN A FRAGRANCE. THE GOTHIC ARCHITECTURE NEEDS A SCENT THAT DOESN'T SOFTEN IT. ONE THAT COMPLETES IT. MAISON MYSTIQUE SMELLS LIKE A VAMPIRE WHO READS POETRY — WHICH IS TO SAY, IT SMELLS EXACTLY RIGHT.

BRAND'S SYSTEM

THE ANCHOR WAS THE GRAND STAIRCASE MURAL AT ANANTARA SIAM BANGKOK — A 100-SQUARE-METRE MASTERPIECE BY THAI NATIONAL ARTIST AJARN PAIBOON SUWANNAKUDT, DEPICTING MUENG VIMAAN, A CELESTIAL REALM FROM THAI COSMOLOGY. WE DIDN'T INTERPRET THE PAINTING. WE TRANSLATED ITS KEY FEATURES INTO SCENT. THE FEELING OF STANDING BEFORE THAT SCALE OF BEAUTY — MYTHIC, REFINED, TIMELESS — BECAME THE OLFACTIVE BRIEF. AMBARA WAS ENGINEERED TO SATISFY THE NOSE OF A GUEST IN BANGKOK THE SAME WAY IT SATISFIES ONE IN DUBAI OR THE AMALFI COAST. CULTURALLY ROOTED. UNIVERSALLY LEGIBLE.

THE AFTER EFFECT

THE SCENT HAS BECOME PART OF THE MAISON MYSTIQUE MYTHOLOGY. VISITORS DON'T JUST EXPERIENCE THE SPACE — THEY STEP INTO AN ATMOSPHERE THAT HAS A BEGINNING, A MIDDLE, AND AN AFTERTASTE. THAT'S THE DIFFERENCE BETWEEN A PLACE THAT LOOKS INTERESTING AND A PLACE THAT STAYS WITH YOU. MAISON MYSTIQUE STAYS WITH YOU.