LEBUA

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BRAND OBJECTIVE

ABOVE THE HORIZON: A SENSORY ASCENT

AS THE WORLD’S FIRST “VERTICAL DESTINATION,” LEBUA AT STATE TOWER IS DEFINED BY ITS DRAMATIC HEIGHTS, MICHELIN-STARRED EXCELLENCE, AND THE GOLDEN CANOPY OF THE DOME. TO MATCH A BRAND THAT LIVES “HIGH ABOVE THE ORDINARY,” WE DESIGNED A SIGNATURE SCENT THAT CAPTURES THE CRISPNESS OF THE STRATOSPHERE AND THE REFINED ENERGY OF BANGKOK’S MOST ICONIC SKYLINE.

THE LEBUA SIGNATURE SCENT IS AN OLFACTORY REFLECTION OF THE HOTEL’S PHILOSOPHY: A PERFECT BALANCE OF EXPANSIVE SPACE, QUIET SINCERITY, AND SOARING LUXURY. IT IS DESIGNED TO BE AS EFFERVESCENT AS A GLASS OF CHAMPAGNE AT SKY BAR AND AS PRECISE AS A DISH AT MEZZALUNA.

BRAND'S SYSTEM

THE COMPOSITION OF THE LEBUA ACCORD

THE FRAGRANCE FOR LEBUA UTILIZES HIGH-VIBRATION BOTANICAL NOTES TO CREATE AN ATMOSPHERE OF “ZEN-LIKE CLARITY” AMIDST THE VIBRANT ENERGY OF THE CITY BELOW:

GREEN TEA: THE HEART OF THE FRAGRANCE REPRESENTS THE CALM WITHIN THE CLOUDS. IT PROVIDES A CLEAN, SOPHISTICATED, AND MEDITATIVE FOUNDATION THAT RESONATES WITH LEBUA’S COMMITMENT TO WELLNESS AND DEEP EMOTIONAL CONNECTION. IT TRANSFORMS THE EXPANSIVE SUITES INTO PRIVATE SANCTUARIES OF PEACE.

LEMON: THIS ZESTY, SUN-DRENCHED TOP NOTE PROVIDES AN IMMEDIATE “SPARK OF POSSIBILITY.” IT MIMICS THE MORNING LIGHT REFLECTING OFF THE CHAO PHRAYA RIVER AND THE CITRUS-FORWARD CRAFT COCKTAILS SERVED AT DISTIL, ENSURING THE LOBBY AND PUBLIC SPACES FEEL PERPETUALLY FRESH AND REVITALIZED.

SHISO: THE SECRET “CULINARIAN” NOTE. SHISO ADDS A UNIQUE, HERBACEOUS COMPLEXITY THAT IS BOTH PEPPERY AND MINTY. IT PAYS HOMAGE TO THE JAPANESE INFLUENCES FOUND IN LEBUA’S WORLD-CLASS DINING, ADDING A LAYER OF AVANT-GARDE MYSTERY THAT DISTINGUISHES THE SCENT FROM TRADITIONAL HOTEL AROMAS.

THE AFTER EFFECT

A MASTERPIECE OF ATMOSPHERIC LUXURY

AT LEBUA, LUXURY IS NOT JUST A SERVICE—IT IS A FEELING OF BEING COMPLETELY AT PEACE WHILE SURROUNDED BY BEAUTY. BY DIFFUSING THIS GREEN TEA, LEMON, AND SHISO BLEND, LEBUA CREATES AN INVISIBLE THREAD THAT CONNECTS THE 64TH-FLOOR VIEWS TO THE INTIMATE TOUCHPOINTS OF THE GUEST EXPERIENCE.

THIS SIGNATURE SCENT IS A DEFINITIVE MASTERPIECE IN OUR COLLECTION. IT CAPTURES THE SPIRIT OF THE “LEBUA LIFESTYLE”—A VIBRANT, REFRESHING, AND DEEPLY SOPHISTICATED FRAGRANCE THAT ENSURES EVERY GUEST FEELS “LIFTED” IN EVERY SENSE OF THE WORD.