BRAND CI EXTENSION

Brand CI Extension is VIBES LAB's strategic framework for translating brand identity into a fully immersive sensory experience.We go beyond visual identity by connecting insight, design, and scent to shape how a brand is fel, remembered, and carried forward.This is where branding evolves from communication into experience - designed not only to be seen,but to be lived.

WHAT WE DO

BRAND INSIGHT

We define the emotional and cultural foundation of your brand by clarifying values, archetypes, and artistic direction.

SIGNATURE SCENT DEVELOPMENT

We define the emotional and cultural foundation of your brand by clarifying values, archetypes, and artistic direction.

CUSTOMER JOURNEY MAPPING

We define the emotional and cultural foundation of your brand by clarifying values, archetypes, and artistic direction.

MUSIC & SOUND DIRECTION

We translate your brand’s identity into sound through mood, rhythm, texture, and musical expression.

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Selected Work
01
Brand Extension

AMBARA

ANANTARA SIAM
We extended the brand identity into scent, personal rituals, interior products, and atmospheric experiences.
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Ambara — Brand Extension
02
BRAND EXTENSION

GRAND CEDAR

Creating a Signature Atmosphere
A sensory identity designed to become part of the guest experience.
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GRAND CEDAR — Brand Extension