CORPORATE SCENTING BENEFITS
A corporate fragrance has many benefits. It allows the brand to connect with clients on an emotional level than traditional marketing; it also results in stronger brand recognition and enhances your client’s experience with your brand.
This is increasingly important for banks because every bank offer the same products and the point of differences may come in 0.1% differentials. Nowadays, customers can easily access information about the rates and deals in the comparison table. Resulting in a brand switching.
Financial and banking institutions are in constant competition with one another to win and retain business. Adding a fragrance to bank branches can create a relaxing atmosphere for clients or create an ambient for those that may perceive the banking experience to be stressful. Researches shows scented environments have increased levels of clients satisfaction and retention rate.