Scent Branding is the art of taking a company’s brand identity, marketing messages, target audience and creating a scent that strengthens these values.
A scent has the ability to impact behaviour and trigger memories. When smell is used correctly, it can amplify the customer’s experience and establish a long lasting connection with them.
Signature Scent Steps.
Once we’ve determined your goals and analyzed your brand identity, we’ll identify the right fragrance for your brand. Using psychology and cultural fragrance cues, we’ll determine the notes that reaffirm your brand promise and maximize customer perceptions of added value. Together they will compose a scent totally authentic to your brand.
1. Interior Design
We review the style, feel, and colors of your brand to understand how you’re already showing up for your customers. Your décor says a lot about how you want to be perceived. Your fragrance will not only be congruent with your space—it will elevate it.
2. CUSTOMERS Needs
Who are your ideal customers? And most importantly—how do you want them to feel? Your goals and customer data will guide us in determining the attributes and emotions your scent needs strike.
3. BRAND DNA
From your mission to your values, we inject elements of your brand purpose into your fragrance. Your scent will deliver on your brand promise at an instinctual level.