HOTEL COSTES
Background: Hotel Costes is a luxury boutique hotel located in Paris, known for its opulent décor, exclusive atmosphere, and sophisticated clientele. The hotel has gained fame not only for its elegant accommodations and renowned bar but also for its distinct signature scent.
Scent Collaboration: Hotel Costes’ signature scent was created in collaboration with renowned perfumer Olivia Giacobetti. The scent is described as a blend of spices, incense, and wood, which evokes a warm, sensual, and luxurious ambiance throughout the hotel’s lobby and public spaces.
Impact and Branding: The Hotel Costes scent has become iconic and synonymous with the hotel’s brand identity. It enhances the overall guest experience by creating a unique olfactory memory that guests associate with luxury, relaxation, and sophistication. The scent is also available for purchase in the form of candles and room sprays, allowing guests to bring a piece of the Hotel Costes experience home with them.
EDITION HOTELS
Background: Edition Hotels is a luxury hotel brand developed in collaboration between Marriott International and renowned hotelier Ian Schrager. Edition Hotels are known for their stylish design, contemporary luxury, and curated experiences that blend modernity with timeless elegance.
Scent Collaboration: Edition Hotels have collaborated with Le Labo, a niche fragrance brand known for its artisanal approach and high-quality perfumes. Le Labo developed a bespoke scent specifically for Edition Hotels, which is diffused throughout their lobbies and public areas.
Scent Characteristics: The Edition Hotels’ scent is called “The Noir 29”. A Black Tea and fig inspired crafted by Le Labo, typically features notes that are luxurious, inviting, and sophisticated. Le Labo is known for its personalized approach to fragrance creation, ensuring that the scent aligns perfectly with the brand’s aesthetic and enhances the overall ambiance of the hotel’s spaces.
Impact and Guest Experience: The carefully curated scent enhances the guest experience by creating a welcoming and memorable atmosphere. It contributes to the brand’s identity as a sophisticated and immersive destination, appealing to guests who appreciate attention to detail and a sensory-rich environment.
In summary, both Hotel Costes and Edition Hotels have leveraged scent as a powerful element of their brand strategy, collaborating with renowned perfumers to create signature scents that enhance the guest experience, reinforce brand identity, and contribute to the overall ambiance of their luxury establishments. These scents have become integral parts of their respective brands, resonating with guests and creating lasting impressions.