SINDHORN KEMPINSHI, BANGKOK THAILAND
The Challenge
Sindhorn Kempinski, a renowned 5-star hotel given Vibes Lab a Scent Branding objectives
- Think Global, Act Local: by using Asian ingredients but formulating it in a textbook European perfumery structure.
- Complement the interior design: They have Indochina inspired Asian artefacts with a massive size modern hotel infrastructure.
- Massive Hotel Lobby is a challenge to diffuse scents
The Strategy
- Branding department and Product Development worked together to develop concentrated fragrance oils for the lobby, housekeeping sprays for the rooms and merchandizes for their guests.
- Vibes Lab Technician designed a set up to diffuse throughout the hotel’s public areas through an AHU System which helps carry the fragrance all over the lobby. The AHU System (or HVAC System) is a central air unit in large hotel infrastructure.
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The Results
Sindhorn Kempinski partnered with Vibes Lab, a professional fragrance designer, to develop a signature scent that encapsulated the scent objectives mentioned above. The chosen fragrance, a blend of Mandarin, Clove and Sandalwood.
- Increased Guest Satisfaction: Guests reported a heightened sense of relaxation and comfort, attributing their positive experience to the hotel’s pleasant aroma.
- Guests Buy Merchandize: They make over 200 sets of candles and reed diffusers every month from their guests.
- Brand memory: The unique fragrance became synonymous with Sindhorn Kempinski, even when the guests return to their home country – the candles and reeds subtly reminding them of the stay.
THE RITZ-CARLTON, NEW YORK
The Challenge
The Ritz-Carlton aimed to create a serene oasis amidst the hustle and bustle of New York City. The Ritz-Carlton: Known for its meticulous attention to detail, The Ritz-Carlton uses custom fragrances to evoke a sense of elegance and tranquility.
The Strategy
A calming lavender and vanilla scent was introduced in the lobby and guest rooms to evoke a sense of peace and relaxation. Their signature scent, a blend of white tea and vanilla, is diffused throughout their properties, creating a consistent and memorable guest experience.
The Results
Enhanced Guest Experience: Guests consistently mentioned the soothing scent in their reviews, contributing to high satisfaction ratings. Memorable Impressions: The unique fragrance became a talking point among guests, enhancing word-of-mouth referrals.
THE PENINSULA, HONG KONG
The Challenge
The Peninsula sought to enhance its luxurious image and create a cohesive brand experience.
The Strategy
The hotel introduced a signature scent featuring notes of sandalwood and bergamot, which was incorporated into their spa products and room amenities.
The Results
Stronger Brand Identity: The consistent use of the signature scent across various touchpoints reinforced the hotel’s luxurious brand image.
THE MANDARIN ORIENTAL, PARIS
The Challenge
The Mandarin Oriental wanted to stand out in the competitive Parisian luxury hotel market.
The Strategy
A custom fragrance combining rose and citrus notes was developed to reflect the hotel’s elegant and contemporary style.
The Results
Positive Reviews: Guests frequently praised the unique scent, which became a key element of their memorable stay.
Higher Occupancy Rates: The appealing aroma contributed to increased bookings and extended stays.
OTHER NOTABLE MENTIONS:
HYATT HOTEL
Hyatt Hotels introduced a signature scent called “Seamless,” a blend of fresh, clean notes, to create a consistent and pleasant experience across its properties. This scent reinforces the brand’s identity and makes guests feel at home, enhancing loyalty and satisfaction.
W HOTEL
W Hotels uses a signature scent called “Bliss” in their lobbies and common areas. This fresh, citrusy fragrance is designed to reflect the brand’s energetic and modern image, leaving a lasting impression on guests.
CONCLUSION :
Scent branding has proven to be a powerful tool for luxury hotels looking to enhance the guest experience and build a loyal customer base. Real-world examples like Sindhorn Kempinski, The Ritz-Carlton, The Peninsula, and The Mandarin Oriental demonstrate the significant impact that a carefully selected and strategically placed fragrance can have on guest satisfaction, occupancy rates, and brand loyalty. By investing in scent branding, hotels can create a distinctive and memorable atmosphere that guests will associate with luxury and comfort, encouraging repeat visits and positive word-of-mouth.