Several brands have successfully implemented scent marketing strategies to enhance consumer engagement and drive sales
Abercrombie & Fitch: Known for its strong, musky fragrance, Abercrombie & Fitch uses its signature scent to create a distinctive and memorable shopping experience. The scent permeates the store, making it instantly recognizable and evoking a sense of familiarity among customers.
Starbucks: Starbucks uses the aroma of freshly brewed coffee to entice customers and create a cozy, inviting atmosphere. The scent of coffee is strategically used to enhance the overall customer experience and encourage longer stays.
Audi: has occasionally used scents in their showrooms as part of promotional campaigns or during special events. These scents are often tailored to complement the brand’s image of sophistication and modernity, creating a sensory atmosphere that enhances the overall showroom experience.
Ralph Lauren: incorporated scent marketing into some of their flagship stores. They have developed signature fragrances that are used to enhance the ambiance and evoke a sense of luxury and sophistication that aligns with their brand image. For instance, their Polo Ralph Lauren stores may diffuse scents that complement their classic American style.
Burberry has utilized scent marketing in their stores to enhance the customer experience. They have developed bespoke scents for some of their flagship stores, aligning with their brand’s heritage and modern luxury appeal. These scents are carefully chosen to resonate with Burberry’s fashion collections and overall brand aesthetic.