Nightclubs exemplify how architectural design can create immersive multisensory experiences by integrating scents with other sensory elements, amplifying the impact on customer experience. 1. Synergy with Visual and Lighting Design: Nightclub architects coordinate scents with visual and lighting elements to create cohesive atmospheres. For example, in a nightclub featuring neon lights and futuristic decor, scents […]

When integrating scents with other sensory inputs like sight, sound, touch, and even taste, architects and interior designers can craft spaces that evoke emotions, enhance functionality, and leave lasting impressions. 1. Engaging Multiple Senses: Successful architects and interior designers recognize the importance of engaging all human senses beyond just visual aesthetics. This approach transforms spaces […]

1. Psychological and Emotional Impact: Scents evoke powerful emotional and psychological responses due to their ability to stimulate the limbic system, which is associated with emotions, memories, and behavior. For example, Abercrombie & Fitch strategically uses a signature scent of cologne in their stores, aiming to create a youthful, adventurous atmosphere that resonates with their […]

Brand archetypes are symbolic personas or patterns that represent fundamental human motivations, values, and behaviors. They were popularized by Carl Jung and later adapted for marketing purposes by Margaret Mark and Carol Pearson. Brands can utilize brand archetypes to create a distinct identity, resonate with their target audience, and build stronger emotional connections. Here’s an […]

Rebranding often occurs when Brands become stagnate or newer target markets are identified as a long term brand direction. As brands embark on the journey of rebranding, they explore various avenues to redefine their identity and connect with consumers on a deeper level. One often overlooked yet powerful tool in this arsenal is scent. Our […]

In the fast-paced world of luxury hospitality, staying ahead of the curve is essential for maintaining a competitive edge. One area that continues to evolve and captivate guests is scent marketing. As we step into 2024, let’s explore the latest trends and innovations shaping scent marketing in luxury hotels. Embracing Personalization Personalization is no longer […]

HOTEL COSTES Background: Hotel Costes is a luxury boutique hotel located in Paris, known for its opulent décor, exclusive atmosphere, and sophisticated clientele. The hotel has gained fame not only for its elegant accommodations and renowned bar but also for its distinct signature scent.   Scent Collaboration: Hotel Costes’ signature scent was created in collaboration […]

SINDHORN KEMPINSHI, BANGKOK THAILAND The Challenge Sindhorn Kempinski, a renowned 5-star hotel given Vibes Lab a Scent Branding objectives  Think Global, Act Local: by using Asian ingredients but formulating it in a textbook European perfumery structure.  Complement the interior design: They have Indochina inspired Asian artefacts with a massive size modern hotel infrastructure.    Massive Hotel […]