BLOGS
We dive deep into the world of scent, sharing tips, trends, and behind-the-scenes insights from our team of perfumers.
Psychology of Smell: What Is Aromachology?
Scent reaches feeling faster than thought does. What aromachology studies, how it differs from aromatherapy, the route a scent takes through the brain, and how far the evidence honestly goes...
Carl Jung's Brand Archetypes and Signature Scent
Brands with a clear personality are the ones people remember. A guide to the twelve archetypes that grew out of Carl Jung's work, how to identify your own hotel's, and...
Hotel Procurement Guide: Choosing a Scent Partner
Pick the wrong scent partner and the cost lands well beyond the price difference. Six criteria written for hotel procurement, plus the documents to request, the questions to ask, and...
Hotel Amenity Trends Leading Hotels Are Using
Amenities are the part of a hotel that guests actually pick up. The shifts global groups are making — bulk and refillable formats, sustainability without losing a premium feel, and...
Commercial Diffuser Buying Guide: Steam vs Atomizer vs Nebulizer
Commercial diffusers look alike and work nothing alike. A clear comparison of steam, atomizer and nebulizer technologies: what each does to scent quality, which spaces they suit, and the specifications...
Why Luxury Hotels Invest in Signature Scents
Guests often recall how a hotel felt long before they picture its logo. The reasons luxury hotels invest in a signature scent — memory, the perception of a space, consistency...
HVAC Diffuser Guide for Buildings and Hotels
Once a building is too large for units placed room by room, scent has to travel through the air system. How HVAC diffusion works, where it connects in the ductwork,...
Signature Scent vs Ambient Fragrance
A scent that makes a space pleasant and a scent that belongs to your brand are not the same purchase. How signature and ambient fragrance differ in ownership, cost and...
