Objective 1: Follow and implement RBI Global brand standards for Tim Horton’s Brand (Music Playlist)
Objective 2: Create a Coffee House Vibe that reflects Tim Horton’s.
we curated a Coffee House Playlist to replicate Tim Horton’s global branding Vibe. Furthermore, our technology from our Music Box was able to gauge the traffic and customers interaction and allow us to improve the choice of music every month.
What’s more, we also study the different time of the day to analyze customer’s interaction with Tim Horton’s and each month we fine-tune the playlist accordingly to the Customer’s engagement.
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