Objective 1: Create a Unique Chocolate smell that will represent our characteristic of being a chocolate factory x café.
Objective 2: Help induce sales and trigger buying impulses.
So we found out that Chocolate smells in chocolate bars help boost sales. Chocolate factory signature scent is called Chocolate Berries Liquer, gives out a very chocolaty vibe with a touch of berry blast. The Chocolate factory project has been one of our most interesting scenting project as we successfully help them increase sales through ‘impulse buy triggers’ similar to those impulse products at the end of the check out aisle.
The Creation of Toyota Red Tea consists of 3 prototyping rounds